Monday, October 17, 2011

2011 PRSSA National Conference in Orlando: Learning the Passion Behind Public Relations 'Like Magic'

Do you believe in magic? How about love?

Today is Monday, October 17, 2011, the second to last day of the 2011 PRSSA National Conference in Orlando, Fla.

I have learned many new things about public relations from the different guest speakers who talked about their backgrounds in public relations. They have inspired me to write a blog, and how appropriate because part of the PRSA International Conference's theme this year is "Inspire."

-- What inspires me? Goofy smiles. 8-)P

Learn about your audience. Learning does not necessarily mean conventionally learn through reading and writing about them, but BECOME them. Strongly interact with them and show that you are human, just as human as they are.

I'm not going to lie. Listening is difficult for me. I love to talk and talk, and I may seem rude sometimes. I am a polite person. I do not mean to be rude. I just let my energies and passion get the best of me sometimes.

Having and demonstrating passion is so critical, yet why is it difficult to define what one's passion is? If we are true to who we are, then will we find passion?

Earlier today, I "Googled" "passion in public relations" and found an article "Putting Passion in Public Relations" (try to say that five times fast) which briefly discussed the power of passion and where purpose lies within public relations. Below is the quotation I found very practical with my interests in passion.


"Common purpose is easy to maintain when you are a small organization working out of one office, but as the company grows geographically and numerically, this common purpose very often gets diluted" (http://aboutpublicrelations.net/ucchandramouli.htm).


I feel diluted as an individual in my quest to acquire understanding of self-purpose in the field of public relations. I could spend more than enough words explaining what I like to do, what my interests are, etc., yet I would prefer to emphasize passion because that is what I am all about. Passion.

--Wasn't "Passion" the name of one of the NBC 90s television shows? See. I'm not that old.



My name "Jaime" translates as "I love" in the French language, and I have always felt that that is something special to be emphasize. "I love" what?

What else do I like to emphasize as my passion? ...besides 'love.'

1.) I have an incredible hard work ethic (15 years of track and field, 2 years of coaching track), which I like to express. Not as an overachiever. Rather as the "Little Engine That Could."

--Ever read the story of "The Little Red Hen?" Yep, she delivered the bread. Here's a little fact: I deliver results. I helped my Slippery Rock University cross country team qualify for the NCAA Division II Cross Country National Championships. Deliver the same high achievement results in the office? Without a doubt.


2.) I want to help people, especially when no one else is looking.

3.) I cheer on "the underdog."

4.) I like the strange and unusual...because I am strange and unusual (Did you get that quote from Beetlejuice?). Halloween ghost stories. UFOs. Psychics.

5.) I like to connect with the "older" generation (Generation X) and say, 'I'm not like the rest of my Generation Y friends. And, please, do not call me a Millenial. That's seriously offensive.'

6.) I want to laugh, smile, attempt to crack a joke with people.

7.) I like working with children.

8.) I like random facts and reciting straightforward, numerical information.

9.) I am a free spirit. You want to go where again? Okay! I'll be there. You're traveling where? I want to go too! Sounds fun!

and lastly....

10.) I will be your friend no matter what. Unconditionally.


This is one of the few things I have learned at the PRSSA National Conference this October. I learned about me. My purpose to help others.

-- JW

--JW